Naomi Osaka revealed as the brand new face of Louis Vuitton

Written Oscar Holland, CNN

Naomi Osaka has been unveiled as Louis Vuitton’s new model ambassador, with the French label asserting the partnership alongside colourful footage from the tennis star’s newest vogue shoot.
The three-time Grand Slam winner, who’s at present ranked third on the planet, will seem within the label’s Spring-Summer time 2021 marketing campaign.
“Wow that is really loopy,” the Japanese star wrote on each her Twitter and Instagram accounts. “Honored to be @LouisVuitton latest Home Ambassador.

“Comic story: I first purchased my mother a LV bag after I was 16 as a birthday current and it is kinda been a convention since. Do I name this a full circle second? Sure.”

In a press launch, Louis Vuitton described Osaka as “multi-faceted, impartial and fashionable,” and “completely incarnating the Louis Vuitton lady.”

The label accompanied the announcement with marketing campaign photographs taken inventive director of girls’s collections, Nicolas Ghesquière, for his upcoming Spring-Summer time 2021 assortment. In them, Osaka is seen carrying a boldly coloured costume whereas holding a bag marked with the label’s distinctive monogram.

On Instagram, Ghesquière described Osaka as “an distinctive younger lady who represents her era and is a job mannequin for everybody.

“Her profession and convictions are inspiring and I’m in awe of Naomi,” he wrote. “She stays true to herself and would not compromise on her values. I’m wanting ahead to sharing new initiatives with Naomi within the 12 months to come back!”

Throughout the US open, Osaka, who’s of Haitian and Japanese descent, was broadly praised for supporting the Black Lives Matter protests that broke out final summer season. In every of her seven matches on the 2020 event, she wore face masks displaying the identify of a distinct sufferer of alleged police or racist violence within the US.

She informed reporters on the time: “I am conscious that tennis is watched all around the world, and possibly there may be somebody that does not know Breonna Taylor’s story. Perhaps they’re going to like Google it or one thing.”
Osaka has additionally used vogue to proudly have fun her Japanese id. At New York Style Week, she confirmed her first capsule assortment, designed in collaboration with Japanese label ADEAM, that featured structural draping and ruffles, fusing conventional and up to date Japanese design parts.

The announcement comes shortly after the 23-year-old’s first look on the quilt of American Vogue. The journal’s January 2021 difficulty noticed her posing in a slip costume Louis Vuitton throughout an out of doors cowl shoot with celebrated photographer Annie Leibovitz.

That is simply the most recent foray into sport for the French label, although its current sporting partnerships have been in its menswear division. In August, artistic director of Louis Vuitton males’s, Virgil Abloh, introduced that he was working with skateboarder Lucien Clarke, who designed a skate shoe for the label.
The model then revealed a collaboration with the NBA that “celebrates the cultural contribution of basketball and its numerous characters.” The ensuing capsule assortment comprised garments, luggage, sneakers and equipment branded with the NBA’s emblem.

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