Meet The Black Lady Who Launched Her Personal Premier Tequila Model

The Black Journey Motion has impressed many to make the most of alternatives overseas. For one Black girl entrepreneur, her travels led her to the island of Tenerife off the Spanish coast the place she launched her personal model of high-quality tequila.

Serita Braxton is the founding father of Monita Tequila, a line of premier tequila, as an ode to her love of margaritas and Mexican cocktails. The Maryland-native labored within the spirits business throughout her time in Washington D.C. It was there she turned involved in margaritas and tequila after frequents dates to Mexican eateries.

“I introduced my associates right into a generally weekly custom of going out for tacos and margaritas for Taco Tuesday at totally different eating places in D.C,” mentioned Braxton in an electronic mail interview with BLACK ENTERPRISE. Ultimately, I additionally introduced my mother alongside. Regardless of her probably not being a drinker, she finally started loving the cocktail and our catchups had been regularly held over a spherical of margaritas (maintain the salt).”

Braxton named the model after her late mom who impressed her to all the time attempt for her desires and needed to embody her essence in her firm branding. “My mom was a vivid mild that made everybody from Fb associates to household really feel like they had been liked, valued, and celebrated,” she mentioned. “Her presence was heat and long-lasting. These are the qualities that I’m trying to share with the creation of Monita Tequila.

Braxton is launching her model from her residence in Tenerife within the Canary Islands. She discovered herself on the Spanish island after a deliberate journey to Ghana fell via and she or he set her sights on the small island as an alternative. “On my final night time, as I sat on the seaside watching a sundown, I noticed I had lastly discovered the place I had been trying to find,” she mentioned and the remaining is historical past.

The tequila entrepreneur is at present elevating funds via the crowdfunding platform Kickstarter to additional develop her enterprise and purchase the correct licenses wanted for her enterprise.

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