1:44 PM PT — Hasbro now says they’ll nonetheless promote particular person Mr. and Mrs. Potato Head toys, however the model title and brand are nonetheless ditching the “Mr.”
Mr. Potato Head is catching up with the instances, he is now simply Potato Head … and it is all about eliminating conventional gender norms.
Hasbro is dropping the “Mr.” and rebranding its iconic spud toys this fall, giving youngsters a clean canvas to create a potato household nonetheless they see match.
The toy big says it needs to maneuver away from the nuclear household and provides children an opportunity to go along with what feels pure to them … construct no matter kinda potato fam ya need, and people spuds can put on no matter they need.
It is an enormous shift for Hasbro … the corporate launched the OG Mr. Potato Head manner again in 1952, and adopted it up the subsequent yr with a Mrs. Potato Head full along with her personal set of equipment. Plus, it was solely eight years in the past that Hasbro celebrated the unique potato couple’s 60th anniversary with a particular field set.
Now, Hasbro says the brand new toy units will not current children with the identical household construction you performed with as a tyke.
Initially Revealed — 11:44 AM PT