Amazon brand seen displayed on a smartphone.
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Whereas brick-and-mortar shops’ push into e-commerce is expensive, there’s a “compensating upside” that traders have neglected, the financial institution mentioned: their potential to generate profits from promoting advert house on their web sites.
It names six grocery shares that have been significantly nicely positioned to profit from this.
Promoting media house to consumer-packaged items corporations may see grocers make $15 billion-$20 billion within the U.S. alone 2025, Goldman’s analysts, led Jason English, wrote in a word printed Wednesday. They mentioned this might be “considerably bigger” if expanded to different producers like clothes and sporting items.
This is the listing of the financial institution’s “largest gainers” — the big brick-and-mortar grocers it says are “uniquely advantaged” to faucet into this new income stream: