FOX Information Shifting Martha MacCallum To 3PM Slot

A shakeup is coming at FOX Information. Now that they’re feeling an impact on their rankings, they’re attempting to make modifications.

Martha MacCallum is being taken out of the 7 PM slot and is being moved to three PM.

The 7 PM slot will now be a conservative opinion present.

MSN studies:

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Dealing with rankings strain, Fox Information replaces information with opinion at 7 p.m.

The conservative-leaning community, which is usually the dominant chief amongst cable information viewers, has seen CNN and MSNBC surpass it within the Nielsen rankings in lots of hours all through the day because the Nov. three election. The community, which had its greatest yr in 2020, was a distant third final week throughout protection of the pro-Trump riot on the Capitol and its aftermath.

Fox Information executives had mentioned earlier within the fall that they anticipated to make modifications to the daytime lineup as soon as the election was over. The modifications take impact Jan. 18.

TV information organizations and networks sometimes make personnel modifications when a brand new White Home administration is available in. CNN additionally introduced shifts to its line-up Monday.

The foremost change for Fox Information is the transfer of “The Story With Martha MacCallum” out of its 7 p.m. Japanese time slot to make method for a brand new opinion present, tentatively named “Fox Information Primetime,” which can have a rotating group of hosts.

MacCallum’s program — which featured interviews with newsmakers and commentators — will air at three p.m. Japanese. “The Story” had seen its viewers degree fall in latest months as Newsmax, a competing right-wing channel, had gained viewers within the hour with its host Greg Kelly.

Who might have seen this coming?

The truth that MacCallum is being changed with a conservative opinion present may be very telling.

Will it work?


Cross posted from American Lookout.

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