Fairy Shimmerhair Explores a Magical Area of interest within the Magnificence Trade


The COVID-19 pandemic has impacted nearly each business — together with hair care. There are many distinctive niches inside the magnificence house. And a few have chosen to area of interest down even additional throughout this time.

Fairy Shimmerhair is one instance of this. Learn in regards to the firm and its distinctive market on this week’s Small Enterprise Highlight.



What the Enterprise Does

Gives glitter hair extensions.

Founder and CEO Joann Marks advised Small Enterprise Traits, “Fairy Hair is principally GLITTER (or Shimmer) HAIR Highlights and is a booming enterprise in Central Florida. The reason being its enjoyable, low cost and fast however lengthy lasting. It’s cherished all ages – little ladies to retirees residing within the villages.”

Enterprise Area of interest

Offering a high quality product.

There are comparable merchandise available on the market. Nonetheless, these are usually fabricated from tinsel and low cost supplies. Alternatively, Fairy Shimmerhair presents a extra refined resolution.

Marks says, “Fairy Hair strands are imported silk strands which can be tied to only one hair. They instantly make the hair sparkle and shine. Fairy Hair stays within the hair so long as the hair it’s tied to lasts. When that hair falls out, the fairy hair will fall out with it. It may be days, weeks and even months. Within the meantime, it may be washed, brushed, curled, flat ironed (as much as 450 levels) and even dyed with out altering its shade.”

How the Enterprise Received Began

As an extra income stream.

Marks specifies, “I personal an organization known as CosPro Advertising and marketing, the sweetness retail advertising agency that I based in 1990. The corporate’s property embrace a nation-wide community of greater than 8,000 make-up artists and wonder consultants who’ve supported cosmetics and wonder demo packages at Walgreens, CVS, Ceremony-Assist, and different main chains over time.

“When COVID broke out, we knew we would have liked some sort of pivot to offset the impacts to our core beauty promotions enterprise. What we’re doing now’s a form of triple pivot, so to talk, since we’re offering alternative work for some core workers, creating new income streams for our guide community, and serving to small native retailers stimulate Covid-safe foot site visitors.”

Greatest Win

Getting chains like J Jill and Lilly Pulitzer to host occasions.

“With most in retailer demo work suspended due to COVID, these of us are wanting to department out into new abilities. Then we hit on the concept of internet hosting Shimmerhair occasions in small boutiques – like J Jill or Lilly Pulitzer sort retailers. This offers our native fairies an ideal option to construct their very own enterprise base, and on the similar time it’s pulling much-needed foot site visitors into the retailers.”

Greatest Threat

Shopping for supplies and constructing a web site earlier than internet hosting their first occasion.

Lesson Discovered

Discover the fitting folks.

“We now are extra conscious of what sort of particular person this enterprise wants – we’d like extra motivated self starters – entrepreneurs. We at the moment are networking extra with these kind of girls to search out extra specialists.”

How They’d Spend an Additional $100,000

Flip the enterprise right into a franchise mannequin.

Favourite Quote

“Life is brief, nevertheless it’s huge.”

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Picture: Fairy Shimmerhair






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