Late final 12 months, Dwayne “The Rock” Johnson entered the tequila area when he launched his liquor model, Teremana Tequila. Simply over a 12 months later, the entrepreneurial actor has set a file together with his first enterprise into the spirits enterprise.
The proficient businessman took to Instagram to announce the information to his 205 million-plus followers.
@teremana has change into the largest launch within the historical past of the spirits enterprise.
Of any spirit, ever.In lower than one 12 months we’re on monitor to promote 300,000 circumstances and ship roughly 400,000 circumstances of Teremana in our first 12 months of enterprise. (for context Clooney offered his Casamigos tequila model at roughly 175,000 circumstances).I’m so grateful and humbled to obtain this thoughts blowing information – however I’m on this for the long run and my objective is to construct a MANA fueled legacy for generations of Johnson’s.And we’ll fortunately take “The Tito’s of Tequila” any day 😊👊🏾”
Johnson tells Shanken Information Day day, “Tequila’s been part of my household for a really very long time, in good instances and never so good instances and the whole lot in-between. We wish to be on this for the lengthy haul, and actually construct a legacy model, in order that after I stroll off into the clouds at some point, this goes on to my youngsters’s youngsters’s youngsters.”
Johnson’s Teremana is on monitor to promote 300,000 9-liter circumstances in its first 12 months available on the market, with anticipated total shipments totaling 400,000 circumstances.
“A celeb title doesn’t essentially assure success within the spirits enterprise, however Dwayne Johnson and his founding Teremana Tequila group have accomplished an excellent job creating an excellent tasting premium product at an extremely accessible worth level,” says Southern Glazer’s CEO Wayne Chaplin. “Dwayne’s sizable and extremely engaged social media following has additionally contributed to creating important shopper pull for the Teremana model.”