Dwayne “The Rock” Johnson has switched from cooking to distilling.
The Hollywood star’s Teremana Tequila model debuted in March and is claimed to be making record-breaking gross sales, in response to Shanken Information Day day – an unique information and analysis outlet for wine, spirits and beer executives.
Teremana Tequila is reportedly on observe to promote 300,000 9-liter circumstances March 2021. The model can be anticipated to ship 400,000 circumstances all over the world.
Johnson, 48, shared the information of Teremana Tequila’s success with celebratory Instagram posts over the weekend.
“It’s official – we’ve made historical past,” he wrote on Saturday to his 205 million Instagram followers. “@teremana has change into the most important launch within the historical past of the spirits enterprise. Of any spirit, ever. In lower than one yr we’re on observe to promote 300,000 circumstances and ship roughly 400,000 circumstances of Teremana in our first yr of enterprise. (for context Clooney bought his Casamigos tequila model at roughly 175,000 circumstances).”
On Sunday, Johnson shared one other put up that thanked his followers for serving to Teremana Tequila attain this milestone.
“THANK YOU ALL for making our @teremana a document breaking and historic success within the spirits enterprise,” he shared. “Such unbelievable and humbling information to take pleasure in, however additional cements our dedication to constructing a legacy model that’s extremely premium, scrumptious to the style and most significantly – reasonably priced for EVERYONE. The tequila of the individuals.”
Many celebrities have entered the premium spirits market through the years, nevertheless, only some have focused the tequila market.
Retired basketball legend Michael Jordan has his Cincoro Tequila model whereas pop singer Nick Jonas has his personal Villa One tequila. Man Fieri and rocker Sammy Hagar have their Santo Fino Blanco Tequila as does “Intercourse and the Metropolis” star Chris North together with his Ambhar Tequila.
“A celeb title doesn’t essentially assure success within the spirits enterprise, however Dwayne Johnson and his founding Teremana Tequila crew have finished an impressive job creating an important tasting premium product at an extremely accessible value level,” says Southern Glazer’s Wine & Spirits CEO Wayne Chaplin informed Shanken Information Day day. “Dwayne’s sizable and extremely engaged social media following has additionally contributed to creating vital client pull for the Teremana model.”