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Apple Reveals ‘Scary Fast’ October Event


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Apple introduced its second product occasion of the season, a month after introducing its new iPhone 15 lineup. New iMacs are seemingly.

The firm despatched invites to members of the media for a scheduled keynote on Monday, October 30 at 8:00 p.m. ET/5:00 p.m. PT, later than it sometimes kicks off occasions. It might be accessible by way of livestream solely; Apple normally hosts its product launches each in particular person and on-line.

The tagline for the occasion – “scary fast” – is an obvious nod to the seemingly unveiling of its next-generation silicon chip, M3, in addition to Halloween. The firm is anticipated to indicate off new iMac computer systems boasting the brand new highly effective chipset in a transfer that also needs to increase Mac gross sales. Mac gross sales have been down this yr.

“Weak demand, excess inventory, and a worsening macroeconomic climate were all contributing factors for the precipitous drop in shipments of traditional PCs,” market analysis agency IDC mentioned earlier this yr.

Last yr, Apple introduced its M2 chip to its MacEbook line. The 24-inch iMac is anticipated to get the M3 chip at Apple’s occasion this yr. At this level, there are not any rumors of a brand new iPad launch.


(AAPL) launched its first in-house M1 silicon chipset for its pc lineup in 2020, shifting away from years of utilizing a one-size-fits-all possibility from Intel. At the time, Apple

(AAPL) claimed it was the world’s quickest CPU core and quickest built-in graphics in a private pc.

Last month, Apple unveiled its iPhone 15 units with a slimmer design, a more-advanced foremost digital camera system, a customizable Action button, and USB-C charging.


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