Amazon’s Drones Delivering Cans of Soup: A Skyward Sight!

Exactly a decade ago, Amazon launched a program to revolutionize shopping and shipping using drones. The announcement by Jeff Bezos on “60 Minutes” drew global attention and promised fast and innovative delivery. However, after eight years, the current state of drone delivery falls short of the original vision. The program only flies limited items such as Listerine breath strips or canned soup, and faces numerous limitations and restrictions. This disconnect between ambitious claims and practical implementation is a common occurrence in the technology industry. Despite Amazon’s plans to expand drone delivery to other countries, the question remains: why did we believe we needed this service in the first place?